If your dog doesn’t read…

A handwritten sign taped to a tree, and reading "Dogs Keep Off"
Source: City street, Melbourne.

This is an extreme example, but it does serve as a reminder that we need to think about the reading abilities and behaviours of our audiences. My clients often bemoan the fact that they’ve written perfectly clear instructions that users ignore.

If your dog doesn’t read, it might be time to rethink your messaging.

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