Be nice to me

A survey fragment, with responses of "Poor", "Fair", "Good", "Very good" and "Excellent".


Source: Village Cinemas (village.com.au).

The scale is not balanced. There is one choice for an unambiguously negative response (“poor”), one amgibuous choice (“fair” – which can be interpeted as negative, neutral, or positive), and three choices for positive responses (“good”, “very good”, “excellent”).

A better choice would be something like “very good”, “good”, “neutral”, “poor”, “very poor”. There’s a clear neutral point (some people don’t like to provide a neutral, but that’s another story), and each positve has a corresponding negative.